Mint One Trillion Dollars Visualized

It's official, trillion is the new billion. No longer is government spending talked about in terms of a mere ten digits. With the recent flurry of government spending, we are going to need another three zeros to make sense of it all. One trillion dollars is a number that few people can comprehend, let alone your standard nine digit calculator. So what does one trillion dollars look like?

Our assembled team

Lee Sherman

Project Manager

Nate Whitson


Jess Bachman


The purpose: Mint wanted to help put the current recession in context by providing an explanation of the one trillion dollars government spending number bandied about by financial pundits.

The insight: Numerical comparisons make large numbers more relatable.

The idea: By taking a popular infographic and turning it into a video, Mint found it could reach a whole new audience beyond social media getting play on broadcast television.

The results
Over 1,000,000 views

About the designer

Jess Bachman

Jess Bachman, based in Toronto, Canada is a creative director.

More about jess

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