The Economy of Coca-Cola

The Purpose

Would you like to buy the world a Coke? 1.7 billion Coke products are consumed every day. That's enough to circle the earth five times. Originally sold for a nickel a glass, today Coke is a brand worth $72 billion. This video uses powerful and recognizable iconography to tell Coca Cola's story, and was nominated for the 2012 Emmy Award for Outstanding Achievement in Graphic Design and Art Direction in News and Documentary.

The Insight

Numerical comparisons make large numbers and confusing statistics more relatable.

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Jot Reyes

Design and animation

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